ASU Honors College
Marketing Collateral
At the Barrett Marketing Team I worked with a group of student workers to create marketing collateral for print, TV, and social media outputs. Being my first Digital Design job I grew a lot with the team and have stayed on in a limited capacity to lead critiques, provide guidance to new designers, and provide UX help with the recent website overhaul (bringing it onto the University's design system).
Design Tasks
Team Responsibilities
With the Barrett marketing team I responsible for creating collateral for internal events to drive participation and contribute to the fostering the tightly knit community Barrett is known for.
I was responsible for creating collateral to be put out as social media posts and stories, flyers, and TV advertisements on a regular basis. I also had the opportunity to create merchandise designs and other printed items to be used at events.
Developing Skills
Distribution and Demographics
My position with Barrett was my first graphic design experience and the team was very learning oriented. From learning brand standards to developing design principles. I saw huge progress in the quality of my work as I mastered balancing imagery, illustration, and content as well as establishing effective visual hierarchy.
November 2020
February 2021
September 2021
March 2022
Collaboration
Project Management Tools and Critiques
From learning to use a collaborative task board to participating in weekly critiques, one of the most beneficial parts of my position with Barrett was the insight I gained from peers and leadership. Our team used Trello (an online Kanban board) to assign projects but and keep track of progress but beyond the logistical aspect we were encouraged to look at the work of the other designers to get inspiration.
Examples of Work
Below are examples of the social posts I have created
