Designed Print and Digital Marketing
for Barrett-Jackson Collector Car Auctions

Created print and digital marketing for Barrett-Jackson — supporting major automotive auctions with over $220 million in sales. Designed event signage, billboards, social graphics, and VIP credentials while maintaining a consistent brand experience. Supported email campaigns reaching roughly 500,000 subscribers and brought the events to life through photography and branded collateral.

$220M+
500K
550k

Auction sales

Email Audience

Annual Attendees

GRAPHIC DESIGN
EVENT BRANDING
EMAIL MARKETING

GRAPHIC DESIGN

Designed print and digital assets spanning billboards, social graphics, VIP credentials, and auction collateral.

01

EVENT BRANDING

Created cohesive signage and branded materials for auctions, VIP experiences, and the Foreigner concert.

02

EMAIL MARKETING

Designed email campaigns and supported A/B testing for an audience of approximately 500,000 subscribers.

03
Meeting decades of demand

Surveys going back to the 1980s confirm the desire for ice skating.

1980

While skating frozen ponds and rivers has always been part of Leavenworth’s history, the 1980 Parks Plan found an ice rink was a wanted amenity with strong economic potential.

2012

After decades of growing participation in skating and ice sports, Leavenworth revisited the idea, planning a permanent, seasonal rink on Main Street that never materialized.

2015

City of Leavenworth funds a $30k Ice Rink Feasibility Study, establishing 17-20% of visitors and locals would use an ice rink in town.

2019

A small but profitable ice rink is set up in Lions Club Park and sees high traffic in their 50 days of operation from November through January.

2021

$40k Upper Valley Recreation Need Assessment shows Ice Rink as the second most demanded recreational facility. The 3rd of these surveys that show strong demand for a rink.

1980
2012
2015
2019
2021

Preview Some of my Work

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