Established a cohesive digital presence to showcase the business's quality and attract investor support. Developed branding, investment pitch presentations, and an interactive website with brand-aligned illustrations and motion graphics.
Projected value
Visitors annually
Fundraising goal
Create a memorable visual identity that instantly communicates professionalism, trust, and place.
Present clear, compelling information that shows investors exactly why the project is viable and worth supporting.
Share a narrative that connects emotionally with locals and builds enthusiasm, alignment, and long-term backing.
I designed the crowdfunding as an e-commerce-style experience, using tiered funding levels that feel like real product purchases, while guiding users through a strategic flow—homepage → crowdfunding → investor deck—so every step reinforces credibility for both community supporters and large investors.
A custom illustration of the rink, town, and surrounding mountains—delivered as an optimized Lottie animation—instantly establishes a sense of place and legitimacy with a level of polish rarely found on small-business websites.
Combined curated photography with AI-enhanced composites that include recognizable Leavenworth details, making a not-yet-built space feel real. Presented in a sleek custom built slider interface to engage an interested user/investor without adding unnecessary scroll distance to the page’s main call to action.
Designed an animated horizontal slider to display decades of town research and studies, using side-to-side motion that aligns with user expectations for timelines—creating an intuitive and visually engaging way to demonstrate proven demand and projected success.
Framed the rink as both an economic driver and a community cornerstone by keeping a family-on-the-ice photo in place as all the social, cultural, and financial benefits scroll by—making the case visually and emotionally at once.
The crest silhouette and roofline highlight authentic Bavarian architecture, tying the brand unmistakably to Leavenworth.
Bavarian-inspired typography reinforces the town’s cultural heritage and visual personality.
Mountain and river elements showcase the region’s natural beauty and outdoor identity.
A cool, bold palette provides strong contrast, broad appeal, and long-term versatility across digital and physical applications.
I created an investment pitch deck, turning an early concept into something believable and fundable.
Through narrative, design, visual renderings, and data visualization, I made the project feel real — building trust, alignment, and momentum with stakeholders.
