UX Designer / UX Researcher / Graphic Designer
I am currently working as a UX Designer with Split Studios creating interfaces for transformative learning experiences. I recently graduated the from ASU with a degree in Graphic Information a Technology focused on User Experience and will be finishing a masters degree this spring. I started my UX journey as a researcher and got invaluable experience getting in touch with real users, making me uniquely aware of user needs!
I have come to love the process of thoughtful design in an interactive format in my UX design roles with EdPlus, the Barrett Marketing team.
I saw tremendous value in starting my UX career in research to understand how users interact with online interfaces, through user-tests, surveys, and analytics.
From creating merch and logos to whole brand guidelines I found graphic design to be a valuable outlet for creativity.
Create an in depth introduction sequence informing the user of the tools and controls of Geodesign, a complex urban planning game that teaches university students the nuances of planning city infrastructure and communicating decisions with stakeholders.
View project detailsWhile working at EdPlus I was tasked with researching and redesigning an admissions page template, to be used for over 10 different student types on one of the highest converting pages on the ASU online website.
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Freelance UX case study and website redesign focused on driving website conversions and bringing bookings from a third party site to the in house website saving the website owner 25% in commissions.
View project detailsLead project management and design efforts for GIT Creative Agency's work creating a brand identity, and website design for local nonprofit Southeast Valley Alliance.
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The EdPlus Xperience team wanted to look into how the ASU app was used by online students. To approach this challenge I put together and conducted a survey with current ASU Online students regarding their experience in the ASU mobile app in order to understand the value it holds for online students, what they use it for, and what features could be added to enhance their experience.
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EdPlus launched Air University, a training portal for the Airforce and needed a post launch analysis to evaluate how users were interacting with the platform. I reviewed 250 user recordings of the Air U Portal for user behaviors, bugs, and items that worked well, all supporting proposed suggestions (for an improved experience).
View project DetailsStakeholders from within ASU and partner companies (including DreamScape, Uber, and Starbucks) would request UX recordings analysis from our team. I was in charge of carrying out these studies and and summarizing findings into a scannable one-pager that delivered important insights and action items in a concise and accessible manner.
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I had the opportunity to dive into ASU Online's design system, RDS, by reviewing the many guidelines and templates in this powerful Designer/Developer resource and consolidate
At the Barrett Marketing Team I worked with a group of student workers to create marketing collateral for print, TV, and social media outputs. I stayed on the team for multiple years in a limited capacity to lead critiques, offer guidance to new designers, and provide UX help with the recent website overhaul (bringing it onto the University's design system).
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When preparing my portfolio and consolidating my work I saw value in creating a cohesive brand visual style so I created a logo, business card, stationery, and established brand fonts, and colors.
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