UX Designer / UX Researcher / Graphic Designer
I currently work as a UX Researcher and Designer for Edplus. In this position I have become very in touch with the needs of the user and developed a strong sense for effective visual and functional design. I also have almost two years experience as graphic designer for ASU’s Barrett the Honors College where I keep my design skills sharp, creating marketing materials for various platforms both print and digital.
First introduced to web design, in the HTML and CSS courses of my undergraduate degree, I came to love the process of designing in an interactive and responsive plane. Since then, I have done UX design for my roles with EdPlus, Barrett the Honors College, and for my senior thesis.
While design was always my passion, I saw tremendous value in gaining a background in research to really understand how users think and interact with online interfaces. Starting out as a researcher, I gained this background through user tests, surveys, recordings, and analytics.
My introduction the the graphic industry was in my roles as a graphic designer. From creating merchandise and logos for the organizations I involved myself in to creating marketing collateral for a range of outputs, I found graphic design to be an enjoyable and valuable outlet for creativity.
Toronto Cupcake, a cupcake delivery business in the great Toronto area, was in need of an updated website. I gathered brand information and put together a revamped responsive homepage design to show the potential of the site.
View project Details
For my senior thesis with Barrett the Honors College, I took on creating an app concept that combined by love for sharing music with my passion for UX design to create an app interface to connect with others through music and find new things to listen to.
details coming soonStep, a new kids shoe store was in need of an original ecommerce website. Given brand colors, a logo, and product pictures, I created a responsive homepage for Step's new website.
View project Details
The Universal learner tutoring page had not been edited since implementing EdPlus' "Rocket Design System", so I gathered content from the existing site and migrated it to a new design I created based on the components and design standards of our design system.
View project DetailsThe EdPlus Xperience team wanted to look into how the ASU app was used by online students. To approach this challenge I put together and conducted a survey with current ASU Online students regarding their experience in the ASU mobile app in order to understand the value it holds for online students, how often they use it, what they use it for, and what features could be added to enhance their experience.
View project Details
.png)
EdPlus launched Air University, a training portal for the Airforce, and needed a post launch analysis to evaluate how users were interacting with the platform. I reviewed 250 user recordings and reviewed 250 user recordings of the Air University Portal for User Behaviors, Bugs, and items that worked well, all supporting proposed Suggestions (for an improved experience).
View project DetailsStakeholders from within ASU and the companies we work with (including Dreamworks, Uber, and Starbucks) request UX recordings analysis from our team. For small projects we summarize our findings in a single scannable one pager as seen to the right.
View project Details
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
View project DetailsIn my role as a graphic designer for the Barrett Marketing team, I designed marketing collateral fro over 50 events to fit 4 distinctly different aspect ratios (Social media post and story, flyer, and TV advertisement). Designs for this client required strict adherence to brand guidelines including fonts, colors, and overall style.
View project Details
When preparing my portfolio and consolidating my work I saw the value in creating a cohesive brand visual style so I created a logo, business card, stationery, and established brand fonts, and colors.
View project DetailsStarting as the lead designer in my pledge class and moving up to Merchandise Chair for the entire organization, I found my business fraternity to be a great opportunity to explore graphic design.
View project Details
I had the opportunity to work with musicians to create cover designs for their work to be displayed on streaming platforms. I really enjoyed the process of connecting with music in this way and portraying the musicians ideas visually.
View project Details